Privacy Policy
Privacy Policy for Equipment Leader
Effective Date: May 27, 2023
At Equipment Leader, we are committed to protecting the privacy of our users in compliance with applicable national requirements. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our online marketplace located at marketplace.equipmentleader.com (“Website”). Please read this Privacy Policy carefully to understand our practices regarding your personal information. By accessing or using our Website, you agree to the terms of this Privacy Policy.
- Information We Collect
1.1. Personal Information We may collect personal information that you provide directly to us when you register an account, create a profile, make a purchase, or communicate with us. The types of personal information we collect may include your name, email address, phone number, postal address, and payment information.
1.2. Non-Personal Information When you interact with our Website, we may collect non-personal information about your use of the Website. This information may include your IP address, browser type, device type, operating system, and browsing preferences. We may also collect aggregated and anonymized data about Website usage patterns.
- Use of Information
2.1. Personal Information We may use your personal information to:
- Provide, maintain, and improve our Website and services.
- Process and fulfill your orders and purchases.
- Communicate with you about your account, transactions, and customer service inquiries.
- Send you promotional emails and newsletters, subject to your preferences.
- Personalize your experience on the Website.
- Protect against fraudulent or unauthorized activity.
2.2. Non-Personal Information We may use non-personal information to analyze and improve the functionality and performance of our Website. We may also use this information for statistical purposes and to enhance user experience.
- Disclosure of Information
3.1. Service Providers We may share your personal information with third-party service providers who perform services on our behalf. These service providers may include payment processors, shipping providers, and marketing agencies. They are authorized to use your personal information only as necessary to provide these services to us.
3.2. Legal Compliance We may disclose your personal information to comply with applicable laws, regulations, legal processes, or enforceable government requests. We may also disclose your information to protect our rights, privacy, safety, or property, and those of our users and the public.
3.3. Business Transfers If Equipment Leader is involved in a merger, acquisition, sale of assets, or other business transition, your personal information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our Website of any change in ownership or use of your personal information.
- Data Security
We employ reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
- Third-Party Links
Our Website may contain links to third-party websites or services that are not owned or controlled by Equipment Leader. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of those websites before providing any personal information.
- Children’s Privacy
Our Website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.
- California Privacy Rights
California residents have the right to request the deletion of their personal information under certain circumstances. To request the removal of your data as allowed by law, please email us at support@marketplace.equipmentleader.com. Please note that we may need to verify your identity before processing your request.
- Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on the Website. You are encouraged to review this Privacy Policy periodically for any updates.
